this post was submitted on 10 Nov 2023
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they make too much money off of each of these for google to consider doing any of them, other than maybe improving insertion algorithms so placement is in 'better' spots.. but 'better' for you and the viewing experience and 'better' for them and click-thru rates are likely different outcomes.
That's the rub. There's a LOT of money on the table.
I guess? I don't get how they make ANY money since nobody clicks on ads.
More people than you think do
They can correlate ad buys with sales pretty effectively, so even if you don't click, if you make a purchase later, they can still see that the ad had an effect.
The biggest thing for many ads is brand recognition. It helps the early stages of businesses just trying to get their name out there. It also helps larger businesses stay relevant vs all the competition.
Like, I would never use mail chimp but I know mail chimp is a thing because of advertising. If someone asked me I would rep for them because it was funny for all of 2 seconds.
Oh absolutely. It's much harder to put a dollar amount on that, but it's a substantial effect.