this post was submitted on 03 Nov 2023
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Because they sell the bulk of their products at a loss. They use their webservices platform to bankroll their retail platform so they can undersell even Walmart. Some years it does turn a slight profit but generally it's fairly negative but no matter what it doesn't offset the pure profit that is the web services division. https://ir.aboutamazon.com/quarterly-results/default.aspx
Serious question, why do they then even bother with the retail platform?
If I had to guess, to achieve the ultimate conclusion of the Walmart plan, squash every other retailer in the nation and then raise prices.
Brand awareness, data metrics, upselling their shitty amazon choice products.