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Microsoft CEO Satya Nadella admits giving up on Windows Phone and mobile was a mistake
(www.theverge.com)
This is a most excellent place for technology news and articles.
Unfortunately only a 'gigantic conglomerate' stands a chance against Google and Apple. The other smartphone OSs - Ubuntu, Manjaro etc. - have a tiny market share.
Just look at how Firefox OS struggled even in developing countries, where it could run much better than Android in low-end smartphones. Then Reliance (a big and very cut-throat company) licenced it and now it has a decent marketshare in India. There are plenty of good alternative OSs, but without a big war chest they aren't getting mainstream acceptance.