this post was submitted on 10 Oct 2023
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Google puts out a lot of free services: Gmail, maps, docs, sheets, voice, etc. It makes sense that they're paying for those services some how.
Broadcast television is free and paid for with commercials. TV targeted the ads with the content of the show. Soap operas are called that because women typically watched them and women in those days bought the household supplies and that's who advertised on those shows.
Google's basically doing the same thing. They just have a different way of targeting the add. It's a pretty open exchange.