What's that about only getting 720p though? My TV shows the 4K HDR stuff great from places like Netflix or Prime, has done for years now, and my TV isn't even new. Surely all modern stuff will show all that high definition stuff just fine.
I think my browser does too, though I only have a 2K screen as of recently on my PC, but I'm certain it's not playing video in 720p for sure. It's at least 1080p if not more.
But yeah, these services aren't giving enough bang for their pound these days, it's reaching insulting levels, it's unsurprising people are forced into piracy.
The consumer (or if you prefer, the market) decides what someone is worth, and if it's being sold for above market value.... people won't buy. Simple as that.
We've shown we're happy to pay a reasonable amount of money for these services, and yet they insist on squeezing exorbitant amounts of money out of us for less and less value. Madness.