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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)

submitted 3 days ago by Pro@programming.dev to c/technology@lemmy.world

308 comments fedilink hide all child comments

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] aesthelete@lemmy.world 6 points 2 days ago (1 children)

This is fucking hilariously evil and short-sighted.

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[–] Taleya@aussie.zone 2 points 2 days ago

Could probably spin up a new edging community

[–] gwilikers@lemmy.ml 5 points 2 days ago (1 children)

Revanced.

It won't bother me at all.

[–] Pro@programming.dev 4 points 2 days ago (3 children)

Or just stop being dependent on Google and use PeerTube and Odysee.

It's your choice.

[–] WhyJiffie@sh.itjust.works 3 points 2 days ago

Because it's just that simple!

some of us are not going to youtube to watch something, anything, as a distraction, but to watch a very specific thing. yes, even after google tried to kill that sentiment several ways including botching the subscription system

[–] gwilikers@lemmy.ml 4 points 2 days ago

I get it. But, like Peertube is kinda limited. At least when I was using it, which was pretty recently. I'll check out Odysee.

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[–] SunshineJogger@feddit.org 2 points 2 days ago (1 children)

Youtube... Youtube... Oh, yes, I remember Youtube. That was fun to use half a decade ago or so.

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