In light of Israel's past lies, serious journalism ought to refrain from regurgitating Israeli claims without significant context or qualification. This is especially true when doing so would advance goals as disastrous as Netanyahu's current aims. In the case of the Majdal Shams strike, media proliferation of Israeli propaganda manufactures consent for escalating the war on the northern border---something Israel has long stated as its goal, and something American officials have long been concerned about.

Multiple generals have bragged about Israel's combat readiness in the north. In February, Israeli Defense Minister Yoav Gallant stated that if a ceasefire was reached in Gaza, Israel would increase its fire against Hezbollah, and later said his government is preparing to send Lebanon into the "stone age."