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Meta wants to charge EU users $14 a month if they don't agree to personalized ads on Facebook and Instagram
(www.businessinsider.com)
this post was submitted on 03 Oct 2023
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I guess this is a fair indication then of how much Meta receives per person from advertisers...
Your money will always be less valuable than your data.
The amount is based on the threshold at which they believe most people will just accept the ad terms rather than pay. Thus it is slightly more than pretty much any other mainstream streaming or subscription service.
Perversely; I'm always less inclined to buy a product that I've seen advertised... "Why do they need to advertise it? It can't be up to much." And "Part of the ticket price has gone into advertising, so it's not so valuable a thing.", usually being my first thoughts.
While that's totally fair, I'd argue that new businesses have to reach customers somehow, and social media is a cheap and effective advertising tool.