this post was submitted on 17 Apr 2025
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Apple doesn’t really have an advertising business. You can criticize them for many things, but it’s hard to fault them for a market they don’t operate in.
They DO though. They sell the default search engine to Google for billions knowing they're profiting from the ads indirectly.. So, they're really just subcontracting it..
I was implying the fact that Apple doesn't need to though, because they monopolise things via the app store, and with other foul play (like requiring additional intervention if you want to run an app from outside the store on Mac). They have full control over monitoring what apps and what kind of apps are popular, so they can target them with their own competitors.
They also have some fairly hefty requirements from developers, and even try to get a cut of subscription fees despite doing nothing.
In the case of Pebble as an example, they delayed the pebble app, launched their own watch at the same time, and because they fucked Pebble over, they never stood a chance.
Just to further things, Republicans have a clear bias. When the head of google was in congress, they weren't really asking questions, but they were incorrectly stating things like Google was tracking their phone anywhere it moves
And yet, Apple seems to dodge every single case. They don't even allow IOS to run on other platforms. Whereas, there are Android phones which are completely degooglified.
They most certainly do
https://appleinsider.com/articles/22/06/15/apple-ad-business-could-reach-6b-by-2025-with-41b-from-search-ads
the article is talking about how they could have a booming ad business but at present have little to none
Well, that’s what I mean by “not really”, as opposed to “not at all”. It’s a single as placement - searching in the App Store. One result. No user data. That’s it.
They used to have a real advertising business but shut it down some years ago, it was called iAd.
Fair enough, and even if they did I think op in this comment chain was talking about monopoly level advertising so I guess my comment wasn't really warranted either way.
I'm surprised to read they don't at least hoard user data. Very un-big-tech-like of them.
Well, now they have and they want to ramp it up.