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Microsoft is using malware-like pop-ups in Windows 11 to get people to ditch Google
(www.theverge.com)
this post was submitted on 30 Aug 2023
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If the alternatives are not there or lacking then people can't switch. If people don't use it and contribute (e.g. reports, donations) then it is difficult to justify creating alternatives.
This is not a stalemate however. It is a slow transition of pioneers frustrated with the status quo.