this post was submitted on 13 Aug 2023
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When I searched for this I had a very hard time finding a right answer because all the results were SEO blogs advertising their newsletter services (Mailchimp, Convertkit, etc.), which is not the same thing.

My use case is that I have a Google form collecting tens of thousands of applications. And I need to reply to those people en masse (a few thousand per day). None of the newsletter services are designed for this, and they're all very expensive.

Even if your use case is a regular newsletter, setting up your own server is way cheaper.

My goal was to find the most cost-effective, user-friendly, bulk/mass email sender with good deliverability and open rates. One-time, 100,000+ emails per month, 3-4k/day.

Feel free to share your input in the comments. I'm a total noob and had never dealt with anything like this in the past. But have now hosted multiple sites for various reasons, and wrote guides for them as well.


The short answer is that you need to set up your own web server (Hetzner, AWS, DigitalOcean, etc.), install an email software on it (Listmonk, Mailwizz, Mautic), and use an SMTP like Amazon SES. It's not that hard. If you're on Windows, Putty and FileZilla will be your main programs to access your server. When using CSV files for your contacts, you want to use UTF-8 format.

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[–] fuser@quex.cc 4 points 1 year ago (4 children)

SES is indeed the best option if you want reliable delivery for a reasonable cost. The pricing changed just last month so it's no longer effectively free for small users but it's relatively cheap (for now). I looked at the prices you quoted for other services and they seem ridiculously high, but it's fair to say that sending legitimate (non spam) bulk email is not so easy if you do everything yourself - getting your mail accepted is very challenging. For example, even using SES, if you attempt to originate too many emails to one provider in a single call, they may start rejecting everything - I had to put counters into the code to limit how many gmail addresses would be sent with each iteration. SES also rate limits so you need to manage that somehow. It sounds like you're planning to send a LOT of email. You'll also need to be mindful of the bounce rate and complaints (spam / abuse reports from recipients) because SES will shut you down if they go over a certain threshold, which you can see in the dashboard. It sounds like you've already figured a lot of this stuff out though - it's not rocket science but it can be frustrating to work with bulk email delivery for a number of reasons.

[–] lemming007@lemm.ee 1 points 1 year ago* (last edited 1 year ago) (1 children)

legitimate (non spam) bulk email

I don't think there's such a thing, all bulk emails is spam to me as a user.

[–] fuser@quex.cc 1 points 1 year ago

Some mailing lists are membership and/or opt-in only. There are legitimate needs for bulk mailing.

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