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What happened to the Duolingo icon? (sh.itjust.works)

submitted 7 months ago by lemmy_nightmare@sh.itjust.works to c/asklemmy@lemmy.ml

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Is it just me or does the Duolingo bird looks sad/old/tired? What happened to the previous icon?

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[–] vext01@lemmy.sdf.org 109 points 7 months ago (10 children)

Attention grabbing apparently.

https://stealthoptional.com/apps/duolingo-icon-looks-sad-old/

[–] rollingflower@lemmy.kde.social 119 points 7 months ago (7 children)

Changing the Duolingo icon to look sad, old, and wrinkled is a strategy to make users curious, so they open the app to see if there are new updates or content. In other words, Duo is only trying to get your attention.

This tactic is rooted in the psychological effect known as the "novelty effect," where new stimuli can temporarily increase engagement and motivation. Snapchat similarly employs this strategy with the red dot and yellow dot on the Bitmoji.

[–] metallic_substance@lemmy.world 35 points 7 months ago

God I hate marketing bullshit like this.

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