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A suite of new colors known as GuavaPink, LimeGreen, BananaYellow, and JuniperBlue will pop up in designs, bringing more color into the platform and its apps.
Further reading: https://techcrunch.com/2023/11/29/reddit-rebrand-refreshes-its-logo-as-ipo-speculation-swirls
I find it odd that they changed their tagline from "the front page of the Internet" to "the heart of the Internet." Reddit is certainly a massive hub for discussion, but "compassionate" is not the first association I have with Reddit conversations. Smug condescension, certainly. Frothing mob mentality, often. But compassion? Rare, at best.
I suppose that Reddit may be trying to simply manifest their hopes for the platform into a reality, but I don't think it's that easy. The Reddit welcome banner reads, "Come for the cats, stay for the empathy," but most people probably know Reddit for the Boston Bombing debacle, r/theDonald trolls, and other nasty news items. It's hard to believe the cushy corporate messaging when Reddit has so consistently allowed horrible shit on their site until the media fervor gets so intense that they can't ignore it anymore
I think they meant "heart" more as in "core" than anything related to compassion.
TL;DR yeah I think you're right. The original announcement from the Reddit admin comment didn't give any details, so I filled in the gaps myself and assumed "heart" would imply compassion, especially since I've seen that "stay for the empathy" tagline for so long. After all, why would the change from "front page" be necessary if "heart" of the internet gives a the same sentiment that it's the core or cutting edge?
The contracted marketing team's writeup has some limited insight into the reasoning:
I'm not experienced enough in marketing jargon to understand if this is saying that "heart" only implies that there are lots of communities available on the platform, or if "genuine" and "real conversations" should be factored in to imply that these conversations and communities should be heartfelt.
But all in all, it seems like the focus is on "you can discuss with lots of communities." And since "front page" doesn't imply discussion as much as it implies reading a newspaper, the change was needed.