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A suite of new colors known as GuavaPink, LimeGreen, BananaYellow, and JuniperBlue will pop up in designs, bringing more color into the platform and its apps.
Further reading: https://techcrunch.com/2023/11/29/reddit-rebrand-refreshes-its-logo-as-ipo-speculation-swirls
I find it odd that they changed their tagline from "the front page of the Internet" to "the heart of the Internet." Reddit is certainly a massive hub for discussion, but "compassionate" is not the first association I have with Reddit conversations. Smug condescension, certainly. Frothing mob mentality, often. But compassion? Rare, at best.
I suppose that Reddit may be trying to simply manifest their hopes for the platform into a reality, but I don't think it's that easy. The Reddit welcome banner reads, "Come for the cats, stay for the empathy," but most people probably know Reddit for the Boston Bombing debacle, r/theDonald trolls, and other nasty news items. It's hard to believe the cushy corporate messaging when Reddit has so consistently allowed horrible shit on their site until the media fervor gets so intense that they can't ignore it anymore
It used to be the heart of the internet, but they're about 13 years too late for that now.
They should consider rebranding to "another one of the Internet's many assholes"