It's beyond insane to me that a $70 "AAAA" game (kidding, it's AAA) dips down to the absurd price of $5. I've never seen anything like it. Wish the entire Sims 4 "collection" if you can call it that was $5 total, would be incredible, or Starfield.
this post was submitted on 28 Nov 2024
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You charge the highest price you can for the people who don't want to wait, then drop the price once you've run out of those customers. The temporary price of a sale creates a sense of urgency that it won't be this cheap again for a while, and positive word of mouth from the sale customers drives more sales for a little while once it returns to full price.
Starfield wasn't worth $70 to me, but I bought it on sale for $45 a few months later.