Looking at it a different way, that would be like a photographer taking a photo of the sandwich and proclaiming "I'm an artist" or a director telling a chef what to make, telling a cinematographer/camera operator how to shoot it, and an editor how to cut it to create a short film of a sandwich and proclaiming "I'm an artist". Art can be made from a series of creative and purposeful decisions that result in a piece of expression. It might not be good art, it might not be effortful art, it might even be unethically made art, but it's not not-art.