this post was submitted on 07 Nov 2023
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But better ones don't require any more resources than worse ones. So you can increase value with the same resource consumption.
The development of better ones does and so does design, advertisement, ...
R&D resources are usually small compared to the efficacy improvements they allow. You don't need advertisement. Though to achieve sustanability , you'd also need a very long life on products and almost complete recycling.
The topic is growth. There is no growth in sustainability. For your company to grow, you need new features, new customers, ... People say this is achievable without resources, I doubt it. That's what I'm saying.
You don't need more customers, you could deliver greater value to those customers