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Windows 11 market share falls despite Microsoft ad blitz | Windows 10, on the other hand, managed to grow its share of that market (www.theregister.com)

submitted 2 weeks ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

474 comments fedilink hide all child comments

Despite Microsoft's push to get customers onto Windows 11, growth in the market share of the software giant's latest operating system has stalled, while Windows 10 has made modest gains, according to fresh figures from Statcounter.

This is not the news Microsoft wanted to hear. After half a year of growth, the line for Windows 11 global desktop market share has taken a slight downturn, according to the website usage monitor, going from 35.6 percent in October to 34.9 percent in November. Windows 10, on the other hand, managed to grow its share of that market by just under a percentage point to 61.8 percent.

The dip in usage comes just as Microsoft has been forcing full-screen ads onto the machines of customers running Windows 10 to encourage them to upgrade. The stats also revealed a small drop in the market share of its Edge browser, despite relentlessly plugging the application in the operating system.

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[–] NateNate60@lemmy.world 38 points 2 weeks ago (1 children)

Microsoft has realised they have a captive market and are milking it for every dollar (euro, pound, yen, rupee...) they can get.

[–] tempest@lemmy.ca 9 points 2 weeks ago (3 children)

It isn't really captive.

People are rapidly moving away from laptop/desktop computers and applications now a days are predominantly web based which means people can use anything that runs Chrome.

[–] RootBeerGuy@discuss.tchncs.de 22 points 2 weeks ago (1 children)

You are overestimating the capabilities of the average person. They don't care its all in the browser. Their "computer looks different" and becomes unusable to them. Tech-illiterate people have a hard time with the concept that all browser based things basically work the same independent of OS.

[–] bane_killgrind@slrpnk.net 9 points 2 weeks ago

Soon this is going to have the same energy as a delivery driver that can't parallel park.

[–] boonhet@lemm.ee 8 points 2 weeks ago (1 children)

means people can use anything that runs Chrome.

Yeah, but a lot of work things are painfully uncomfortable to use on a phone (ERP and EMR software is so much easier to use with a keyboard, mouse and properly sized screen) and most companies aren't going to be running Linux because of all the extra support load, nor are they going to yeet Macs at regular everyday users. Chromebooks don't really get taken seriously in corporate environments IMO.

Similarly, home users who are old school and still want to have a computer - some will switch to Macs, power users will switch to Linux (and switch their family to Linux), but many will just use Windows. Some will use Chromebooks, but those have a bad rep because they used to always be the lowest spec possible (I think it's gotten better now?)

And finally, gamers - personally I use Linux for gaming. Hell, I used Gentoo Linux for years. Yes, for gaming. But a lot of people, particularly younger folks, want to play games with invasive anti-cheat. And those don't run on Linux.

[–] Bytemeister@lemmy.world 0 points 2 weeks ago (1 children)

This is gonna blow your mind, but most (real) phones you can connect a mouse and keyboard to, either via Bluetooth, or with a USBC adapter, and they work fine.

[–] boonhet@lemm.ee 3 points 2 weeks ago (1 children)

I know. But then you also need a screen. At which point why not have a device that can run a desktop OS?

[–] Bytemeister@lemmy.world 0 points 2 weeks ago (1 children)

Phones have screens already!

[–] boonhet@lemm.ee 4 points 2 weeks ago

No they don't, they have tiny keyholes to look through

[–] NateNate60@lemmy.world 1 points 2 weeks ago

Businesses are bound to Microsoft Office products which only reliably work on Windows and Mac. Windows is the cheaper of the two, by far, and there are way more IT professionals that are able to work comfortably managing Windows systems than Mac ones.