Firefox

17829 readers

123 users here now

A place to discuss the news and latest developments on the open-source browser Firefox

founded 4 years ago

MODERATORS

k_o_t@lemmy.ml

Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising (blog.mozilla.org)

submitted 2 months ago by Vincent@feddit.nl to c/firefox@lemmy.ml

40 comments fedilink hide all child comments

An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

you are viewing a single comment's thread
view the rest of the comments

[–] ahal@lemmy.ca 3 points 2 months ago (1 children)

The mere fact this technology exists gives legislators a tool in their toolbox. I could imagine a future where the EU mandates use of PPA in certain circumstances.

[–] Vincent@feddit.nl 2 points 2 months ago

Or more importantly, forbids the use of privacy-invasive methods of measuring ad performance.