this post was submitted on 26 Jun 2024
63 points (100.0% liked)
Politics
10170 readers
164 users here now
In-depth political discussion from around the world; if it's a political happening, you can post it here.
Guidelines for submissions:
- Where possible, post the original source of information.
- If there is a paywall, you can use alternative sources or provide an archive.today, 12ft.io, etc. link in the body.
- Do not editorialize titles. Preserve the original title when possible; edits for clarity are fine.
- Do not post ragebait or shock stories. These will be removed.
- Do not post tabloid or blogspam stories. These will be removed.
- Social media should be a source of last resort.
These guidelines will be enforced on a know-it-when-I-see-it basis.
Subcommunities on Beehaw:
This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Wouldn't that be shared only with potential advertisers via a password rather than just making it publicly available?
The intermediary companies also want to attract clients, whom to sell more detailed data. It isn't unusual for them to release basic data like total number of users per domain, for free. For further segmentation, like interests, keywords, geolocation, client's system properties, etc. they do require subscribing.
I'm not speculating, I've had a chance to work at server maintenance (where basic data comes from), website design and maintenance (where 3rd part user trackers go), and both offering ad space and contracting ad services (dealing with these companies, ad networks, and website owners).
Thanks. Google Analytics doesn't work that way though does it?
The overall data flow works the same, but Google has its own ad network, Google Ads.
Analytics showcases to any webmaster what are Google's data gathering capabilities, Trends showcases comparative segmenting capabilities, while Ads, GA360, and Google Cloud, are what they try to sell.
Google doesn't publish website statistics, because they don't want to sell a tool that would enable website owners to shop around for different ad networks.
Thanks.