Social/Mobile games. So an already predatory industry. Let’s get people addicted to a game, and then suck as much money from them as possible.
In the industry, we definitely weren’t the only ones doing it. And really we were only doing basic stuff (it was all in house developed middleware, so effort vs reward didn’t make much sense to go hard) I wouldn’t be surprised if others were going deep.
- the hardest part is getting someone to part with their money. But once they’ve done it once, even for the smallest amount, the second purchase will be easier.
- conversions that stopped playing got emails with discounts.
- whales got freebies when they lost to keep them happy.
- everything else was just finding the customers perfect price.
- ultimately we were selling noting. So any sale is better than no sale. You can’t make a loss on a number in a database.
Everything was broken down into campaigns (we’d have multiple running at any one time) targeting different segments. Then we’d track the conversion, sale, and retention numbers of those campaigns against each other. Sometimes one campaign might flop for one segment but not another, so we’d retarget with a new one.
I don’t think it’s used much in other markets. I know Twilio has Segment, that could be used to do segmented pricing but I’ve never really seen it done in other industries.
I wouldn’t say it’s jaded me. It has made me conscious of my data footprint. I don’t play mobile or f2p games. But I am weary. The COVID greed-flation showed the mindset of businesses. It might not be long until targeted pricing becomes worthwhile to make number go up (still), and hidden under the guise of “lowering prices”.
Not crazy, just sad.
Middle of the day, sitting at our desks working. This middle aged guy who was usually happy as Larry gets up and leaves the office leaving his stuff behind. Not a word said. I just assumed he was getting a coffee or something.
End of the day rolls around, stuff still there. Same thing the next day. Still there the next week.
People start asking what happened to him, but the agency he was working through kept telling us he’s coming back soon.
Over a month later, someone packs up his stuff and puts it in the bin. The guy was never coming back, turns out he went left and ended his own life the day he walked out. Never made it home.
The agency apparently only found out he was dead a few weeks after the incident, then strung us along so they could find a replacement. We terminated their contract and offered the handful of other employees jobs.
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Another job, we had a new guy start. Very conventionally attractive and he seemed normal enough.
A few weeks later one of the women complained to HR that someone was stalking her. She was getting ‘flattering’ letters, emails, notes etc and they often contained information and photos in/about/around her work. Flattering, but not something she was comfortable with
Few weeks later, we’re told new guy won’t be coming back due to inappropriate behaviour.
Woman had to get a restraining order against the guy. In a twist of irony, she said that if the guy had just talked to her, she would have gone on a date with him in a heartbeat.